Thursday, January 19, 2012

Bringing your Business to the Top

Consider this- companies and agencies that are leaders in sustainability are leading stock performance by an average of 25%. Sustainability boosts brand integrity, reduces risk, and decreases costs. DuPont and NASCAR are examples of successful sustainability efforts, and here is why:

By using sustainable practices, these companies have a competitive advantage through brand enhancement and increased employee productivity. Workers feel good about working for a company that prioritizes their health and well-being, consumers feel good about buying from them because of their sustainable practices, their energy costs are decreased, and all of this increases their top line.

Read more here on DuPont and NASCAR's sustainability efforts. Also, DuPont's sustainability report.

Finally, the U.S. Army has achieved net zero at Fort Carson (in Colorado Springs, just over the mountains from us!). Shouldn't we all be marching to the same tune?


Stay tuned to 4CORE for information on the Resource Smart Business Program, coming soon to your business!

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